FILM 240 Lecture Notes - Lecture 3: Product Placement, Psychographic

• School: Queen's University
• Department: Film and Media
• Course: FILM 240
• Professor: Sidney Eve Matrix

Document Summary

Add blindness or saturation ( all of the ads seen in new york you don"t actually see any) Most people in millennial generation don"t really notice ads nor do they care. In-game product placement and sponsorships can eb effective (if they don"t interrupt gameplay) Product placement: apple has received upwards of 42% of placement in 2011 and they didn"t have to pay for any of it. Advertising can be considered content in its own right if its done well. If advertising is big budget then it has a bigger chance of going viral and can have people looking forward to watching it (ie: old spice) We"re all looking for something to share online.