BSM 600 Lecture 8: BSM600 W8
11 Mar 2017
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Usually longer time frame than competitive strategy because vision little change--plan is flexible, vision is not. Need to know what resources you have, what external env is like, all takes time. Top mgt v involved in core strategy, worry less re: competitive, day to day strategy. Because they have highest level overview and know what org is doing, are aware of what"s happening in mkt therefore uniquely placed--have experience, knowledge, overview. 3 factors in corporate strategy: products/services you offer. Sense of customer, focus --who we"re making it for. Don"t look at individual product, look at whole range: geographic range. Eg apple didn"t want to go to india during jobs. Increase bargaining strength of suppliers = you want to bring them inside. To understand scope, understand why to in/decrease scope: economies of scope. Using same rc across wide range of products therefore costs go down. Related to range of products you make, using similar knowledge/capabilities/machines.
