CMN 279 Lecture Notes - Lecture 5: Typography, Visual Communication, Sans-Serif
22 Oct 2017
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Document Summary
Is the communication of ideas through the visual display of info. Primarily associated with 2 dimensional images, art (http://www. citrinitas. com/history_of_viscom/avantgarde. html) Is what happens when 2 very different visuals elements are combines. Example: black text on white background, use of different fonts, use of contrasting colours, use of different textures, graphics that highlight differences. When aligning text, create clean lines between one section of text and other sections of text on the page. When adding an element in your design. The principle of repetition used to create consistency in your visual design. As with contrast and alignment, repletion is used to unite and organize your image. Often ties together part of an design. Consistency through rep often occurs almost naturally when designing visually. You can also add further visual interest to your design by exaggerating already created consistencies or creating new consistencies to clarify or enhance. Used to add interest through font, colour font.
