CMN 279 Lecture Notes - Lecture 7: Personalization
31 Aug 2016
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Writing persuasively: get people to act the way you want them to act, make your audience want to fulfill your request, useful in sales, job applications, and when asking for favors or donations. Short-term pain for long-term gain: advantages outweigh disadvantages. Indirect writing plan for persuasive messages: obtain interest, demonstrate benefits, call to action. Favor and actions requests: get the reader"s attention, tell them what benefits they will get, include specific details, ask them to take action, provide contact information. Indirect approach: if you anticipate resistance, be objective, avoid angry language, provide evidence to back up your claim, ask clearly for a specific action to resolve the claim. Friendly tone; assumes the reader has forgotten to pay. Positive appeal to fairness, reputation, sympathy or self-interest: demand. Stick to the facts: choose the most effective approach, look, timing, personalization, tone. Writing plan for sales letters: gain attention. Introduce the product: make the product or service desirable, ask for a simple action.
