CRI 620 Lecture Notes - Lecture 5: Value Proposition, Magnified, Making Money
3 Mar 2017
School
Department
Course
Professor
Document Summary
Artist revenue models: album sale revenue has decreased. Consumer spending habits: consumers are looking to streaming services and other partners to provide access to music. Music spending on experiences , less spending on physical music. Attitudes: new perception of partnerships as being part of the game . More and more brands are using music as a vehicle to reach their target audience. Fans are becoming more accepting of well-executed partnerships. Tactics and execution: brands and partnership agencies have become more adept to creating seamless partnerships. Partnerships appear more organic, even if there is a huge amount of logistics work involved. Artist independence: structurally, as well as in terms of decision making. A shifting perspective on up-and-coming artists: a talented new artist just has to have proper resources and connections put behind them to grow to the next level. A brand will try to provide these. Brands want to be a part of making the next big thing.
