ECN 104 Lecture Notes - Lecture 10: Perfect Competition, Market Power, Marginal Revenue
Document Summary
Four market structures: perfect competition, monopoly, monopolistic competition, oligopoly. Characteristics of perfect competition: large number of firms, standardized product, price takers, easy entry and exit. Demand for a firm in perfect competition: firm is a price taker, demand is perfectly elastic. ____________ demand: average, total, and marginal revenue, avg revenue = tr/q = p, marginal revenue = change in tr / change in q = p, total = price x quantity. Demand and revenue curves in perfect competition: demand is perfectly elastic since the firm can sell as much output as it wants at the market price. Profit maximization: perfectly competitive firms can maximize profits (and eliminate losses) only, two approaches: by adjusting output, total revenue total cost approach, marginal revenue marginal cost approach. Loss minimizing cases: suppose price falls from to , loss = (atc price) x q, 91. 67>81, per unit loss = 10. 67, total average cost: for 6 units.