ENG 720 Lecture Notes - Lecture 2: Kenneth Burke, Isocrates, Dialectic

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6 May 2016
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Uses of language, written or spoken, to inform or persuade. The study of the relation between language and knowledge. Techniques of getting your point across, making people understand, or purposely making them misunderstand - tony carlucci, 2015. Rhetoric is an art of guiding the soul (psychagogy) Know correct forms of speaking to different kinds of audiences. Aristotle saw rhetoric as a capacity (theory) for observing persuasion in given contexts; it is a counterpart to dialectic or logic. Kenneth burke said rhetoric is about the use of language as a means of inducing cooperation . You gotta work together to keep a conversation going a rhetorical situation. Context determines the way communication is shaped. You can talk about rhetoric in either place. Teachers and public speakers who began practising in 5th century bce athens. Socrates was a philosopher in athens, contemporary of gorgias. Dialogue between two competing ideas, imaginary (or real) gures taking certain positions.

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