ENT 500 Lecture Notes - Lecture 5: Warby Parker

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 500
• Professor: Pierre Pequegnat

Document Summary

Due: 11:30 pm the evening of october 25. Case is located under one stop course readings under d2l. Submit the assignment to turnitin. com and hand in the receipt at the beginning of class. Failure to use external data will undoubtedly result in a low mark! Using external data (to the case, that is do some research), perform an analysis on the industry that warby parker occupies (you identify it). You can confine your analysis to north america. What we want to know is whether or not this is a good industry to be in from the point of view of both an existing, and a potential new competitor to it. You have to start by deciding what industry they are in. You should include an industry analysis using the 5 forces model and the other external analysis tools in chapter 2.