GEO 419 Lecture Notes - Lecture 1: Digital Mapping, Photogrammetry, Qgis
8 Sep 2018
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Document Summary
Idea is to give you an applied course w/ geographic system in a retail landscape. Maps has a lot to do w/ aesthetics. Geo419 allows researchers in the retail industry to look at: Spatial patterns - instagram example, certain areas in the downtown toronto core correlate to where people are happy Millions of points coming together on a map to create a spatial pattern. Can allow people to look at shopping habits - aka delineating marketing segments, understanding where certain consumers exist, recognizing their buying patterns and making them better. Toronto has a lot of diversity, from a geographical perspective you can see buying patterns and how they vary. This is a retail phenomenon - e. g. buying patterns, making tweaks to certain stores in certain geographical areas. Gis use 2 components: information and cartography = spatial information: combines. Information: cartography, equals spatial information and location mapping, combines. Information: society, business, equals demographics and entrepreneurship.
