GCM 110 Lecture Notes - Lecture 7: The Sharper Image, Adobe Indesign, Viscosity
25 Aug 2016
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Influences the message you are trying to communicate. Will affect the cost of the job significantly. Ink holdout (paper"s ability to keep in on surface) Caliper the thickness of an indivisual sheet: measured to the one thousandth of an inch. Paper expands across the grain important for end use applications. The weight in pounds of a ream (500 sheets0) of paper in its basic sie. You need to understand and determine a peper"s basic size before you can determine basis weight. M weight the weight in pounds of 1000 sheets of paper in a given size, specified in inches. Grams be square meter of grammage the weight of a single sheet of paper one meter squared. Sometimes reffered to as the 5th colour , substrate is also a visual contributor to the final printed products. Depending of the printing process, inks can vary dramatically (watery, higly viscous dry) Inks can dry via: physical absorption (cold-set offset)
