GCM 738 Lecture Notes - Lecture 5: Kfc, Ikea, Detergent
23 Oct 2017
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Studies show that as language develop, colour names are created in a specific order: black/white, red, green and/or yellow, blue, others, e. g. Why is this important: know your target audience! Different colours can provoke different emotions or feelings. Most likely colour to make babies cry. Known to increase metabolism and give the body a energy boost. The right shares can also mean warning: detergent , oil, ikea, bees. Reduces appetite because it reminds us of sterility. Can make you do poorly on assessments. Can be associated with danger: mcdonalds , we(cid:374)d(cid:455)"s, kfc, stop sign. Associated with good health and nature: td bank. Brighter shares indicate caution and cause a person to become more vigilant: tangerine, nike, lifejacket. Lighter shades (lavender) calms anxiety and promotes relaxation: cadbury, dress. Ancient egyptians saw it symbolizing life and rebirth. Can be used to represent status and sophistication: cologne, wine boxes. Thought of as a clean, band, hygienic and sterile colour: wedding dress, soap.
