ITM 350 Lecture Notes - Lecture 10: Xml, Balanced Scorecard, Data Warehouse

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 350
• Professor: Franklyn Prescod

Document Summary

Business intelligence (bi) is a tool used to capture, analyze, interpret, and report data. Concepts of bi originate from data-mining techniques, decision support systems, data warehousing, knowledge management and other business tools. Bi applicaions closely related to crm strategies. Bi tools are provided by various sotware companies. Coninuous management: opportunity to manage a coninuous low of current and exact informaion. Informaion is correlated with other data at any ime. Improved management of diverse business funcions: includes markeing, hr, and inance at the same ime. Improved collaboraion: enables diferent divisions to share common data resources. Improved understanding of customers: reacions of customers to prices, products, and promoions. Bi tools should be considered an extension of the power of erp systems and focus on: Erp systems, crm systems, e-procurement systems, call centres) External data sources (ex. supply-chain partners, industry informaion regarding compeitors) Data warehouses exist outside of online transacion-processing (oltp) systems or erp.