MHR 405 Lecture Notes - Lecture 6: Balanced Scorecard, Negative Feedback, Customer Survey
20 Dec 2016
School
Department
Course
Professor
Document Summary
Inductive, interpretive/positive approach (build on data: cycles between data collection and analysis, theory development rather than theory testing, recognizes difficulty to eliminate personal bias (through interpretation) Forces within a person that affect the direction, intensity, and persistence of voluntary behaviour: direction towards a goal. Focused, intense, persistent, purposive effort toward goal. Hardwired brain activity (neural states) that energize individuals through emotions to correct deficiencies and maintain equilibrium. Prime movers of behaviour activate emotions that put us in a state of readiness. Goals formed by self-concept, social norms, and experience. Categories in a hierarchy capture most needs: physiological safety security esteem self-actualization. Lowest unmet need is the strongest when satisfied, next higher need becomes primary motivator. Model lacks empirical support: main problem: needs hierarchy is unique to each person, not universal. Holistic perspective: study multiple needs together. Positive perspective: self-actualization (growth needs, foundation of positive ob. Needs are amplified or supressed through self-concept, social norms, and past experience.
