MKT 100 Lecture Notes - Lecture 3: International Paper, North American Free Trade Agreement, Tim Hortons

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Hamed Mehrabi

Document Summary

Top management e. g. sets mission, objectives. R&d e. g. designs safe and attractive products. Finance e. g. finds funds to carry out marketing plan. Purchasing e. g. gets the supplies and material. Operations e. g. produces and distributes products. Human resources e. g. affects services more important than technological resources. Accounting e. g. measures success relative to objectives. Marketing e. g. creates value for the firm and customers. Competitive intelligence (ci) used to collect and synthesize info. Suppliers, resellers, distribution firms, marketing services agencies, financial intermediaries, etc. Culture: shared meanings, values, morals, and beliefs of a group of people. Targets services to newcomers to canada allowing them to get credit cards, advertising in china town. Advertisements targeting towards a certain culture and their traditions. Country culture have some shared meanings, values and beliefs. Regional subcultures separate cultures of each province. Both cultures should be considered by companies. Customers who appreciate the efforts of companies to supply them with environmentally friendly merchandise.