MKT 100 Lecture Notes - Lecture 89: Root Mean Square

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

European union the eu is an economic and monetary union that currently contains 25 countries, as illustrated in exhibit 7. 9. The european union represents a signifi cant restructuring of the global marketplace. By dramatically lowering trade barriers between member nations within the union, the complexion of the global marketplace has changed. Having one currency, the euro, across europe has simplifi ed the way many multinational companies market their products. For instance, prior to the conversion to the euro on january 1, 1999, fi rms were unable to predict exchange rates. For example, as we said earlier in this chapter, dell"s suppliers derive their demand from the sales information dell provides to them. The suppliers in turn can provide needed component orders quickly and without requiring extensive inventory stockpiles. 26 because products and the prices of computer parts change rapidly through continuous innovation, the lack of an extensive inventory helps.