MKT 100 Lecture Notes - Lecture 5: Decision Rule, Business Analyst

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Members of the book promoters association of canada recently questioned what could be done to rejuvenate the canadian book publishing industry. Some members claimed the problem was canadian bookstores had been replaced by walmarts. Others said the problem was with stodgy promotions. Still others said the problem was caused by too little money being budgeted to fund marketing programs. The best way to identify the problem to use marketing research ! Red carpet baby ! a children"s accessory and toy store, uses us census bureai information to determine the number of families with children under age 5 in its market area. Data obtained from this source is called secondary data ! Use principles and theories from sociology , anthro and psychology ! Develop basic strategies to deal with those actions ! Understand why people buy products or services ! Enter the market place in order to satisfy needs, wants and desies!