MKT 100 Lecture 4: MKT_C18-7

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Flows from general norms of conduct to specific values. Subareas w/in marketing have their own code of ethics to. Decisions often have conflicting outcomes, where both options have positive and negative consequences. Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner. The marketing research process: defining the objectives and research needs. Start by identifying decisions (that need to be made from the research findings) ---> then work backwards to develop research objectives that will answer the questions: designing the research project. Data collected to address specific research needs findings) ---> then work backwards to develop research objectives that will answer the questions: designing the research project. Pieces of info that have been collected prior to the start of the focal project. Advantages and disadvantages of 1e and 2e data.