MKT 100 Lecture Notes - Lecture 4: North American Industry Classification System, Retail, Direct Selling

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Francescucci

Document Summary

Business-to-business (b2b) marketing manufacturers, wholesalers, retailers, & service irms that market goods and services to other businesses. Buying and selling goods or services to be used: In the production of other goods & services. Resellers marketing intermediaries that resell manufactured products without signiicantly altering their form. Identify decision makers in organizations who authorize or inluence purchases: understand the buying process of each potential client. Identify factors that inluence the buying process of potential clients. Characteristics of business market (diference between b2b and b2c. Demand for b2b products is derived from b2c sales in the same supply chain: derived demand linkage between consumers" demand for a company"s output and its purchase of necessary inputs to manufacture or assemble that particular output. Demand for raw denim used to make jeans is resulting from the sales of the jeans to consumers. Fewer customers, more geographically concentrated, and orders are larger.