MKT 100 Lecture Notes - Lecture 2: Demand Forecasting, Customer Service, Direct Market

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Francescucci

Document Summary

Distribution channels, supply chain, and logistics are related. Distribution channels the institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Wholesalers those irms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, and then reselling the goods (usually in smaller quantities) to retailers or industrial or business users. Retailers sell products directly to consumers. Direct distribution channels allow manufacturers to deal directly with consumers. Indirect distribution channels 1 or more intermediaries work with manufacturers to provide goods and services to consumers: can do manufacturer retailer consumer, can do manufacturer wholesaler retailer - consumer. Multichannel distribution channels using bother direct and indirect distribution channels. Distribution intensity: distribution intensity the number of channel members to use at each level of the supply chain. 3 levels of distribution intensively: intensive distribution a strategy designed to get products into as many outlets as possible.