MKT 400 Lecture Notes - Lecture 11: Impulsivity, Servicescape, Nonverbal Communication

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Steven Chuang

Document Summary

Lo2: use the key dimensions of core societal values to apply to concept of cultural distance: dimensions of cultural values. Lo3: define acculturation and enculturation: how is culture learned, socialization: learning through observation of an the active processing of info about lived, everyday experience. Internet censorship: some governments censor internet content available to their citizens. In china, the search engine baidu is growing in popularity because of its acceptance of censorship without disclaimers: culture affects the degree of censorship a country"s citizens are willing to tolerate. Modelling: a process of imitating others" behaviour. Shaping: consumers" behaviours slowly adapt to a culture through a series of rewards and sanctions. Lo2: know the different ways that time affects consumer behaviour: temporal factor: situational characteristic related to time, time pressure: urgency to act based on some real or self-imposed deadline, time of year. Seasonality: regularly occurring conditions that vary with the time of year: time of day.