SOC 525 Lecture Notes - Lecture 5: Gangsta Rap, Instrumental And Value Rationality, Herbert Marcuse

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Facebook, you tube, twitter (5, 33, 62, 69) Shopping & video games (16, 27, 31, 50) What similarities are there between hip-hop and the advertising discussed in killing us. Theorizing shopping (chapter 27) (1) conspicuous consumption (veblen) Thorstein veblen, the theory of the leisure class (1899) Conspicuous consumption: excessive wealth, distance from works. Consumption practices demonstrate distance from labour: trickle-down consumption practices, conspicuous leisure. Rising aspirational gap leads to dysfunction upscale emulation . Market values: idea that people embody the values of the market. Private consumption crowds out other uses for income: public goods (taxes), back on society, saving it, not making it. Class is presented to us as if it"s a matter of taste and disposition, as if we can groom ourselves, but it actually hides how it"s about lack of access to materials. Habitus: embodied dispositions and habits, the muscle memory of performing class position. Taste= a way to demonstrate class distinction.

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