BUS 343 Lecture Notes - The Home Depot, Category Killer, Holt Renfrew
4 Oct 2013
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The supply chain includes all the activities necessary to burn raw materials into a good or service and put it into the hands of the consumer or business customer. Distribution: movement of goods and services from producers to customers. Channel of distribution: the series of firms or individuals that facilitates the movement of a product from the producer to the final customer. Supply chain: raw materials parts suppliers manufacturer resellers consumers. Marketing intermediary: wholesaler or retailer that operates between producers and consumers or business users; also called a middleman. Agents and brokers: do not take title to goods. Direct channel: moves goods directly from a producer to ultimate user. B2b channel: facilitate the flow of goods from a producer to an organizational or business customer. Dual (multiple) and hybrid distribution systems: network that moves products to a firm"s target market through more than one marketing channel. Factors which impact the selection of a marketing channel include:
