BUS 343 Lecture Notes - Lecture 6: Coca-Cola Zero Sugar, Marketing Strategy, Business Analysis
15 Oct 2015
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Services: product: anything that can be offered to a. What is a market that may satisfy a want or need. Includes tangible objects, events, persons, places, organizations, ideas, and services: services: intangible activities, benefits, or satisfaction that do not result in the ownership of anything, companies consider three levels of value their product provides consumers. Core customer value: what you really buy. Actual product: turn to core benefit into an actual product. Augmented product: the actual product + additional benefits and services. Then determine what the actual product will be. Product classifications: two broad categories: consumer products and industrial products. Consumer: consumer products are purchased for personal consumption and include: Unsought products: consumer products are purchased for personal consumption and include: Convenience products: require little effort on the part of the consumer, consumer products are purchased for personal consumption and include: Shopping products: products that consumers research and compare, consumer products are purchased for personal consumption and include:
