BUS 343 Lecture Notes - Lecture 4: Search Engine Optimization, Search Engine Marketing, Subliminal Stimuli
16 Sep 2016
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Document Summary
Sustainability applies to many aspects of doing business, including social & economic features. Green marketing = development of marketing strategies that support environmental stewardship (differential benefit in the minds of consumers: is just 1 aspect of a firm"s overall commitment to sustainability. Marketers now realize that if they want to assess just how much value they are creating for the firm, they need to know exactly what they are spending. & what the concrete results of their actions are: not always easy to assess the value of marketing activities. They report grades on factors such as actual cost per sale, customers" satisfaction, etc. Enlightened marketers typically adopt a balanced scorecard approach that, consistent, w/tbl thinking, includes a variety o measures that capture economical/social/environmental value creation. Vc = costs of production (raw & unprocessed materials, parts, labor) that are tied to & vary depending on the # of units produced: as # of units increases/decreases, average vc may change.
