CMNS 110 Lecture Notes - Lecture 7: Disabled American Veterans, Normative Social Influence, Physical Attractiveness
Document Summary
The most important information in this article is the author uses to organization (disabled american. The main conclusions in this article are people need to understand that the science of persuasion. Those six techniques are to support and help us to know how to avoid when the persuasion happens in life. These techniques give us choices to say no when we are not agreeing in some situation. Tendencies of human behavior: generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity. As these six tendencies help to govern our business dealings, our societal involvements and our personal relationships, knowledge of the rules of persuasion can truly be thought of as empowerment. Reciprocation: customers exposed to the products or services, but they are indebted; for example, receiving a gift unsolicited and perhaps even unwanted convinced significant numbers of potential donors to return the favor.