CMNS 130 Lecture Notes - Media Consumption, Mass Media
3 Dec 2012
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Communicaton the interchange of thoughts, opinions, or information by speech, writing, or signs. Media the means of communication, as radio, television, newspapers, and magazines that influence people widely. Mass large group of people who don"t know each other, but all exposed to consuming the same material (ex. People who come together to make movie (they do diff. things but all aim towards same goal) Mass society = mass media = mass comunication. Why study the media? (from ott and mack) Have become the very basis of our cultural environment. Are the primary way we know and experience the world. There is nothing in the world more powerful than an idea. No weapon can destroy it; no power can conquer it, except the power of another idea. albert einstein, physicist, 1879~1955. Purpose of theory explain, comprehend, and interpret pheand suggest why such phenomena occur (williams) Not just observations, but also analysis, categorization, and meaning.
