CMNS 349 Lecture Notes - Lecture 2: Intensive Farming, Bill Mckibben, Frank Luntz
29 May 2018
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Conceptual Perspective
Presence of environmental communication in media and everyday life
• Eioetal ouiatio is peasie. Pezzullo ad Co. p. 1)
• Is it? Ho ould e assess the peasieess of eioetal ouiatio?
• How prevalent/prominent is it compared tot other forms of news, media and communication?
Media coverage of extreme weather consistently underemphasizes the link with climate change.
What perpleed e as that despite the fat that people ere learl aare of global warming as
a phenomenon, everyday life in Bygdaby went on as though it did not exist …. Gloal arig did
not appear to be a common topic of either political or private conversation unless I brought up the
topic. Aside from small talk about the unusual weather, few people ever seemed to spend much time
thikig aout gloal arig. p. ii
People hae a iitial reatio of oer, ad the e had a dead zoe here there as ertail
ot uh to e said, nothing to talk about. p. 55
… eause eotios are diffiult to otrol diretl, the ai a of otrollig oes eotios is
to eert otrol oer oes thoughts. ‘oseerg, p. 9
Like oersatios, eotios atter i the geeratio of a puli sphere. Eotios a uite
people in common cause, inform their interpretations of the world, and thus catalyze both the
sociological imagination ad politial poer. p.
Environmental Public Sphere(s)
• Puli sphees ae the fous ad iteatios i hih diffeet idiiduals engage each other
about subjects of shared concern or that affect a wider community from neighborhoods to
iteatioal elatios. P&C,
• Pezzullo and Cox provide a largely descriptive account of the public sphere.
• But the concept was strongly normative for Jurgen Habermas, prescribing care principle for
organizing democratic communication.
• In the 18th and 19th centuries, public spheres evolved that were insulated from structures of
power, creating spaces for free discussion, debate and deliberation. They were (ideally)
organized according to three key principles: equality, autonomy and reason. Debate and
deliberation within them defined the public interest.
• Haeas defies puli opiio as e diffeet fo ho e use the te toda. It as
much more than simply the aggregation of private opinion(s), and required public listening and
public reasoning.
Translate and transcend?
• An appropriate metaphor for relationship between the private and public spheres?
• Pezzullo ad Co: As e egage ith othes, e translate our private or technical topics into
public ones and, thus, create circles of influence that affect how we imagine the environment
and our relationships within it. Such translations of private concerns into public matters occur in
a range of forums and practices that give rise to something akin to an environmental public
sphee … -21).
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Document Summary
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