COIS 3750 Lecture Notes - Lecture 5: Internet Service Provider, Purchase Funnel, Marketing Automation
30 Mar 2020
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The first email should build trust and explain why you contact them. Send more emails that offer additional educational resources on separate days: offers, send soft sales message emails, followed by a harder sales message. If the lead does not respond to the messages concerning sales offer, send a break-up message examining why you won"t send any more emails: marketing automation systems support designing workflows that contain if then else logic. It is not a leads to nurturing email or promotional offers. Newsletter emails are not segmented to specific leads. The main objective of the newsletter emails is to make sure the customers do not forget about you: ensure these emails carry educational content with only a small percentage of promotional emails. Sending emails requires the best practices so that your email is not marked as spam. Legal issues relating to marketing and spam: each country has its own laws pertaining the laws such as can-spam-act in the.
