MARK468 Lecture Notes - Lecture 2: The Home Depot, North American Free Trade Agreement, North American Industry Classification System
13 Jul 2018
School
Department
Course
Professor
Document Summary
1: breadth and depth of merchandise offered - better selection. 3. the level of customer service - might buy the same thing at a higher price at one retailer because they provide better service the price of the merchandise. North american industry classi cation system (naics) codes - adopted across three. Nafta organizations used to collect data on business activity in each country every time you add a digit to the number it gets more speci c. Types of retailers general merchandise food retailers - grocery stores have unique attributes to be considered. high perishability, etc. non-store formats - online the biggest one, but also catalogues, vending machines service retailing - banking services, etc. Food retailers the market has changed - from traditionally buying food from conventional grocery stores, to food being available at discount stores and warehouse clubs, and grocery stores offering many non-food items with other services as well.
