COMS 371 Lecture : COMS 371 - British Cultural Studies.docx

• School: University of Calgary
• Department: Communications Studies
• Course: COMS 371
• Professor: Delia Dumitrica

Document Summary

Practices of organizing meaning, of making sense of the surrounding environment. Codes: systems of meanings that are tied to power relations (maps of meanings) Media ------ (encoding) --------> programs ----- (decoding) ----------> audiences. Negotiated reading (agreeing and accepting some of the encoding) Oppositional reading (disagreeing and not accepting any of the encoding) Subcultures: a set of ideas and values that are important to a group of people, that group of people have a different set of meanings that inform the way they present themselves. Noise" in relation to the dominant set of norms they"re creating discourse and interference in the cultural norms.