ECON 201 Lecture Notes - Lecture 13: Competitive Equilibrium, Average Variable Cost, Average Cost

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Profits of a competitive firm (to maximize profit) Total cost = fixed costs and variable costs. Total, average & marginal revenue for a competitive firm. Average revenue (ar) = total revenue / quantity sold = price. For competitive firms, mr=ar=p because the firm is a price taker. Average total cost (atc): total cost divided by the quantity of output. Average fixed cost (afc): fixed costs divided by the quantity of output. Average variable cost (avc): variable costs divided by the quantity of output. Marginal cost (mc): the increase in total cost that arises from an extra unit of production. When mc is less than atc, atc is falling. When mc is greater than atc, atc is rising. Profit maximization (profits are max at 4 or 5 jugs) You should produce one more jug of milk as long as your profit is increasing mr>mc. Profit maximization for a competitive firm (rational people think at the margin)

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