SGMA 591 Lecture Notes - Lecture 4: Resource-Based View, Competitive Advantage, Blue Ocean Strategy

• School: University of Calgary
• Department: Strategy and Global Management
• Course: SGMA 591
• Professor: Ayesha Malhotra

Document Summary

Business level strategy: creating and seizing value5/16/2016 7:53. Competition & erosion of advantage through imitation: key dimensions of business strategy. Types of competitive advantage: cost advantage and differentiation advantage. Generic strategies: definitions, value chain implications, integrated low cost plus differentiation. Strategy = integrated set of actions taken to exploit core competencies & gain sustained competitive advantage (sca) Business level strategy = actions taken to provide customer value and gain sca by exploiting core competencies in individual product markets. Competitive advantage can come from two sources: external sources of change, internal sources of change. Identification: analogue to barriers to entry (industry level: isolating mechanisms (is there a barrier that prevents the company from being copied) i. e. remain private. Incentives for imitation: can pre-empt opportunities i. e. cereal industry make all kinds of different cereals so no competitors can come into any niche space.