MCS 1000 Lecture Notes - Lecture 14: Franchising, Popular 1 Magazine, Reverse Logistics
2 Jun 2016
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Chapter 14- managing marketing channels and supply chains: Marketing channel: consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Make it possible for the flow of goods from a producer through intermediaries, to a buyer. Intermediaries go by various names and perform various functions. Some intermediaries purchase items from the seller, store them, and resell the to buyers. Make selling goods and services more efficient because they minimize the number of sales contacts necessary to reach a target market. Flow of products possible from producers to buyers by performing three basic functions: transactional function. Involves buying, selling and risk taking because they stock merchandise in anticipation of sales: logistical function. Evident in gathering, storing, and dispersing of products: facilitating function. Assist producers in making goods and services more attractive to buyers.
