MCS 2020 Lecture Notes - Lecture 15: Web 2.0, Retail, Disintermediation

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2020
• Professor: Nicole Mc Callum

Document Summary

Chapter 9- ecommerce, social networking, and web 2. 0. Ecommerce- buying and selling of goods and services over public and private computer networks. Merchant companies- those that take title to the goods they sell- they buy goods and resell them. Business-to-consumer (b2c)- ecommerce concerns sales between a supplier and a retail customer (the consumer). Typical information system for b2c provides a web-based application or web storefront by which customers enter and manage their orders. Business-to-business (b2b)- ecommerce refers to sales between companies. Raw materials suppliers use b2b to sell to manufacturers, manufacturers use b2b to sell to distributors, and distributors use b2b to sell to retailers. Business-to-government (b2g)- sales between companies and governmental organizations. Nonmerchant companies- those that arrange for the purchase and sale of goods without ever owning or taking title to those goods. Ecommerce auctions match buyers and sellers by using an ecommerce version of a standard auction. (ebay)