PSYC 2310 Lecture Notes - Combined Oral Contraceptive Pill, Condom, Cognitive Dissonance
11 Jul 2014
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Attitudes: attitudes toward exotic food, who will eat, how much. Bases of attitudes: the three bases of attitudes are (the abc"s of attitude, affect: emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, not governed by logic. Measuring affective components of attitudes: describe your feelings toward snakes, b/w hateful or love, describe the traits and or characteristics of your vacuum, between useless, unsafe and worthless or useful, safe and valuable. Relation between attitude & behavior if complicated: behaviors and attitudes are not always consistent, corey"s study on cheating. 95% of the students said it was wrong, but when given the opportunity to cheat in the classroom over 90% of them cheated: lapiere"s study on prejudice. Asked establishments whether or not they would provide services to a chinese couple, most said they would not, yet most of them did: as a researcher you want to predict a behavior based on variables.
