SOAN 3070 Lecture 6: Lecture 6

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Lecture 6: methods of data collection and analysis. Unstructured (unstandardized: ordinary conversation, does not follow interview guide. In between the 2: may change order of questions, room for improvisation. Structured (standardized: typical survey, t(cid:396)u(cid:272)tu(cid:396)ed (cid:395)uestio(cid:374)s that do(cid:374)"t (cid:272)ha(cid:374)ge. Survey interview has very clear beginning and end: same questions are always asked to all respondents in the same sequence. Interviewer stays neutral- does not ask additional questions or give input: unequal distribution of power- researcher asks questions, respondent answers, professional tone and business like appearance, close answered questions. Interviewer controls pace and direction of interview: not crucial where interview takes place. Because there is predetermined set of questions: does not require a lot of experience as a researcher. Qualitative: more informal, beginning and end are not clear. Always joint participation: hard to predict how long it will take to conduct interview, social context and situation is crucial. Inte(cid:396)(cid:448)ie(cid:449)e(cid:396) has to adjust to the pa(cid:396)ti(cid:272)ipa(cid:374)t"s la(cid:374)guage use a(cid:374)d (cid:374)o(cid:396)(cid:373)s.

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