SOC 111 Lecture Notes - Lecture 9: Stanley Milgram, Convenience Sampling, Hawthorne Effect
Document Summary
*continuation on population and samples: stats, representative sample, this is the goal, generalization, random sample, avoids bias, convenience sample, bias. Surveys: looking for opinions/ behaviors of a group, includes interviews, questionnaire, low cost, inaccurate, some people lie, estimations, surveys might not reflect reality. In reality student was in on it, they were an actor, experiment was to see obedience to authority, 65% of participants continued to shock student even after they were unconscious and near death. Video: modern ethnology, alto: created first graphical computer 1970, lucy suchman: watched people use technology. Secondary data: data that already exists, census, crime rates, etc. Triangulation: using multiple approaches for an experiment, combination. Measures of central tendency: finding the middle value , mean: average value, impacted by high/low scores, not always accurate, median: mid-point in a distribution, when lined up from smallest to largest, mode: most common value in data set. Evaluation data: making sense of data/table, read title, examine structure, subheadings.
