SOC 232 Lecture Notes - Lecture 10: Sousveillance, New Media, Digital Divide
Document Summary
Advertising is the major source of revenue for many big internet companies. The internet provides advertisers with ways to influence consumers more effectively than newspaper, magazine, radio, and tv ads do: for instance, targeted ads are widely used on the internet. Data is mined, organized, packaged, and sold to advertising and marketing companies ( you are the product ) Authorities, organizations, businesses, and individuals scrutinizing user data to influence, manage, protect, or suppress individuals. The term used by internet service providers and online distributors of movies, music, and books to describe the downloading of copyright material without paying for it. The principle that internet service providers should not restrict access to any online content. Two way mode of communication & two step flow of communication: likes", tagging, trending topics, youtube hits -> consumption patterns of others (friends and trendsetters) operate as a point of social reference for how we consume media.
