ENGL309C Lecture Notes - Lecture 18: Justin Trudeau, Michael Dukakis, Personalization
Document Summary
As of the 2016 american election, this has changed (i. e. social media as the predominant) Display media (billboards, posters: limited content, but forceful because of location and size, don"t see many now. Print media: greater elaboration of issues. Electronic media (radio, film, television, social media: mostly soundbites from politician"s public relations teams repeating a few key phrases over and over, television increasingly important for town halls and debates. Audience can be extremely diverse, especially in politics. Timing: duration of campaign, spaces within campaign. Content and style of political ads controlled by politicians, not media. Each political candidate controls encoding of his/her own ads, but not decoding: citizen-voters do subvert these with mash-ups on social media. Paid placement of organizational messages in the media (87: in certain countries like uk not allowed on television. Used to inform and persuade, within legal constraints of truth (?) and taste.
