COMM 292 Lecture Notes - Centre Contre Les Manipulations Mentales, Eurovision Song Contest

• School: UBC
• Department: Commerce
• Course: COMM 292
• Professor: All

Document Summary

How should decisions be made? decisions = choices made from 2 or more alternatives. Decisions making: reaction to problem (discrepancy btwn some current state of affairs & some desired state) or opportunity (when sth unplanned happens, giving rise to thoughts abt new ways of proceeding) The rational decision-making process rational = refers to choices that are consistent & value-maximizing within specified constraints rational decision-making = 6-step decision-making model that describes how ppl should behave in order to max. some outcome. 4 develop alternatives problem exists when discrepancy occurs btwn current & desired state. Determine what"s relevant/important in making decision/solving problem. Brings in decision maker"s interests, values, similar personal preferences criteria identified are rarely all equal in importance, so need to give them correct priority in decision. No attempt made to assess these alternatives yet only list them strengths & weaknesses of each alternative. 6 select the best alternative - done by evaluating each alternative against the weighted criteria.