COMM 465 Lecture Notes - Lecture 2: Congee, Japanese Cuisine, Asian Cuisine
10 Aug 2018
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Please note that the following are additional notes and examples provided by the professor during lecture. Slides without notes are either not discussed or no additional content worth noted. Slide external environment as a source of demand: a successful company has a specific market they intend to grow into, ex. 3d white crest white strips selli(cid:374)g the (cid:862)s(cid:373)ile(cid:863) associated with the usage of their products: elli(cid:374)g (cid:862)s(cid:373)ile(cid:863) ca(cid:374) differentiate themselves from other dental products in the market share nor growth. I(cid:373)plyi(cid:374)g the (cid:862)s(cid:373)ile(cid:863) as the result of usi(cid:374)g the products: must consider the social, environmental, psychological aspects of consumers. Slide -- tim hortons: canadian coffee & donuts. In-class video 1: shows ability to associate with the canadian culture and the hockey fans (a sport that strongly ties to traditional canadian culture: brand image = proud canadian, prevalent, widespread locations. In-class video 2: synchronise with audience"s e(cid:374)viro(cid:374)(cid:373)e(cid:374)t through a story of an asian family: serviced three generations family love, father-and-son relationships.
