SOCI 217 Lecture Notes - Lecture 27: Qualitative Research, Conversation Analysis, Grounded Theory
Week 12/13- qualitative data analysis
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linking theory and analysis
• Conversation analysis (CA)
o Search to understand basic structure of social interaction
• Three fundamental assumptions of conversation analysis
o Conversation is socially structured activity
o Conversation must be understood contextually
o Acutely accurate transcripts of conversations are necessary
Theoretical paradigms and data analysis
• Another example of the use of paradigms is semiotics
• Definition
o Study of signs and meanings associated with them
Grounded theory method
• On final exam
• An inductive approach to theory construction using the constant comparison method
• Concepts develop -> hypotheses generated -> tested against further data
• Constant comparative method
o Constantly comparing the different codes for our hypothesis
• Conceptual ordering
Grounded theory as analysis
• Set of inductive strategies for developing theory from qualitative data
• Generally conducted without a particular theory in mind
• Theory is derived from the data, systematically gathered, and analyzed through the
research process
Characteristics of grounded theory
• Simultaneous data collection and analysis
• Analytic codes develop from the data
• Development of middle range theories
• Writing memos to explicate categories
• Theoretical sampling
• Delay of the literature review
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