COMM 1100U Lecture Notes - Lecture 7: Participatory Culture, Technological Convergence, Horizontal Integration
17 Jan 2019
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Document Summary
We are entering an era where media will be everywhere, and we will use all kinds of media in relation to each other (jenkins, p. 34). A single physical means can provide multiple services. A single service can now be provided in multiple ways. No longer a one-to-one relationship between a medium and its use. The rate of convergence will be uneven within a given culture, with those who are most affluent and technologically literate becoming the early adapters and other segments of the population struggling to catch up (jenkins, p. 35). Convergence is both a top-down corporate-driven process and a bottom-up consumer- driven process (jenkins, p. 37) Fueling this technological convergence is a shift in patterns of media ownership . new media conglomerates have controlling interests across the entire entertainment industry (jenkins, p. 34) Audience engagement usually serves the needs and desires of corporations. The web"s past role as a gift economy. Current debates about pricing structures and access.
