ADM 3316 Lecture Notes - Lecture 13: Competitor Analysis, Emerging Markets, Trade Secret

• School: University of Ottawa
• Department: Administration
• Course: ADM 3316
• Professor: Jonathan Clof

Document Summary

Whether your organization is competing in a mature market with established players or entering an emerging market with unknown local players, your organization"s success will depend on understanding the strengths and vulnerabilities of your competition. Competitive analysis uncovers what your organization needs to do in order to gain a competitive advantage over competitors. By leveraging the templates and techniques in this online course, you can start positioning your organization from a strategic, tactical, and operational perspective to beat your competition. Ignoring your competitors in any business plan is unrealistic, and will lead to failure. Whenever in doubt of how you are collected information, stay on the side of caution, and ask your legal department. Do not secretly record an interview if it is against the law. Do not mislead anyone in an interview. Do not swap price information or capacity with competing company. Do not now knowingly pump someone for information that could sacrifice their job or reputation.