ADM 1370 Lecture Notes - Lecture 4: Web Analytics, Linkedin, Pinterest
11 Oct 2018
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Chapter 4 - auditing your social media program (reading. Audit not solely about your own social media channel but the digital properties and marketing channels. Audit should cover social media presence of competitors. Content: created for outlets of your other digital properties can be used part part of your social media strategy. Events: all type can be integrated with your social media e orts. Pay-per-click (ppc) ads: used on google and also on social media websites. Traditional print, radio and tv ads: integrated with social media by including icons. Take an inventory of current digital properties as part of the social media strategy. Baseline metris for your own social media strategy and to determine how you compare with your competitors. Interacting between your social media posts and your fans. Linkedin: number of likes and comments for company page posts. Google+:number of +1s, comments and shared for each post. Youtube: number of views, thumbs up and comments on each video.
