ADM 1370 Lecture Notes - Lecture 5: United Breaks Guitars, Perez Hilton, Jimmy Fallon
11 Oct 2018
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Document Summary
A crises issue that arises in or is ampli ed by social media, and results in negative mainstream media coverage in business process, or nancial loss. Technology helps create a negative buzz around a brand, product or service. Ground-up phenomenon that is largely out of the control of the business being a ected. Powered through emergent events small low-level events, such as the interactions between a few consumers, can give rise to higher-level intensity, such as the development of new disparaging multimedia content and negative campaigns. Carroll"s friend, ryan moore, posted the video to youtube at about 10pm on. A small team of friends used twitter to introduce their followers to the video. They also tweeted to those on twitter who had themselves tweeted about bad experiences with united airlines, and to members of the media including jay leno, jimmy fallon, and perez hilton.
