ADM 1370 Lecture Notes - Lecture 3: Unstructured Data, Inside Out Music, Xml
11 Oct 2018
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Document Summary
Social media has led to the convergence of information and communication. Reach out and engage with customers, prospects, partners, and your network. Maximize the potential of social media by using it across business functions. Rather than using social media as an inside-out promotional medium, leverage the outside-in conversations as well. Harness big social data to glean insights for product research, competitive analysis and prediction of customer needs. Spontaneous movement of people using online tools to connect, take charge of the own experience and get what they need - information, support, ideas, products, and bargaining power - from each other. (li& New way of thinking if captured in a list of 95 statements. There networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
