CMN 1160 Lecture Notes - Lecture 6: Hypodermic Needle Model, Frankfurt School, Content Analysis

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Who (control analysis) > says what (content analysis) > in which channel (media analysis) > to whom (audience analysis) > with what effect (e ect analysis: the hypodermic needle model. Model of communications suggesting that an intended message is directly received and wholly accepted by the receiver: bobo doll experiment. Children see violence and recreate it: agenda setting. The ability [of the news media] to in uence the importance placed on the topics of the public agenda: cultivation theory. States that the more time people spend "living" in the television world, the more likely they are to believe social reality aligns with reality portrayed on television. Theory of gratifying uses: media is hostage to the audience because the audience is not passive, 4 broad needs ful lled by media: Personal relationships (identi cation with characters and discussion with other people) Personal identity (compares ones own life with characters) Surveillance (information about what"s going on in the world)