CMN 2101 Lecture Notes - Lecture 5: George Creel, Mass Media, Scientific Modelling

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: unknown

Document Summary

Macroscopic approach: generalized to everyone in society. Propaganda is the technique of influencing human action by the manipulation of representations. Propaganda is a form of persuasion, but the intended action of this persuasive effort is to the advantageous of the persuader (sender) and not in the best interests of the persuaded (receiver). To preserve the friendship of the allies. To preserve the friendship and if possible to procure the cooperation of neutral. Creators of the mass media messages perspective. Analyzing mass communication in terms of causes and effects fits very well with the scientific model of research. All media, all acts of communication presume the existence of an audience, of something (a single person or group of people) to whom a message is addressed. The audience is a very important ingredient in the communication model. In communication studies, the audience is usually placed alongside the crowd or the mass and the public.