CMN2160 Lecture 1: CMN 2160

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Historical sense: term medium referred to something or someone situated between an object (the message being sent) and a subject, the lights are between the words and the screen. *****media are not objects, but means of communication. Objects exist in our immediate environment and media mediates this. Capitalist sense: means of making money as well as means of comm, newspaper turned comm. into lucrative sector. Social and cultural sense: refer to they ways media is perceived by us, media are perceived (+) and (-) as ways of truth and manipulation. Political sense: tools of propaganda and social control. What is theory: way of thinking more systematic than in everyday life. Opposite of theory: practice: major key to unlocking the best theories is practical evidence, theories based on diverse sources will last longer. What is media theory: systematic way of thinking about communication, may be historically, may be mass means.

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